Ruta Origen® is a Mexican social company dedicated to community development through sustainable tourism experiences, generating alternative sources of income for base producers and allies in the countryside and the city.

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We work with producers and communities across the country to bring you transformative experiences, exclusive itineraries, and amazing destinations. We generate a positive socio-environmental impact with each trip and each experience.

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We promote responsible and informed consumption and we are aligned with the United Nations Sustainable Development Goals.